Patrick is the Creative Director at Vali Consulting, where he leads the vision, quality, and execution of all creative across the firm. With a deep background in music, film photography, and visual storytelling, Patrick brings a distinctive artistic instinct to Vali’s performance marketing work. His ability to blend creative craftsmanship with platform specific strategy has shaped the look and feel of many of Vali’s most successful Google and Meta campaigns.

Since joining Vali, Patrick has elevated the creative department into one of the firm’s strongest competitive advantages. He specializes in producing high impact digital creative that captures attention, communicates with clarity, and drives measurable performance for clients. What sets Patrick apart is his instinct for visual direction, his commitment to learning, and his ability to transform abstract ideas into creative that resonates and converts.

Patrick thrives on creating work that both looks exceptional and performs at a high level. He has a rare ability to understand the emotional core of a story while building creative that aligns with platform behavior and marketing objectives. His leadership ensures that every asset produced by the team reflects Vali’s commitment to excellence.

Outside of work, Patrick lives in West Michigan with his wife and best friend, Alayna. Together they collaborate on a wide range of creative projects and enjoy making art that captures meaningful stories.